A single mark that denotes the percentage of recycled content in packaging
Providing clarity for the consumer through producer accountability
What will the RPR do?
Show consumers responsible packaging at point of purchase
Educate and inform consumers about recycling, and buying recycled
Encourage more recycled materials to be produced
Ignite the UK’s recycling industry, making us a world leader in producing recycled goods
Reduce the amount of waste that goes to landfill, incineration or into our oceans
What are the benefits?
Changes the focus from “can I recycle this?” question, to “I’ll buy this because the packaging contains recycled content, and I know I can also recycle it”.
A trust mark that empowers consumers to live sustainably by purchasing products in packaging containing Post-Consumer Recycled content.
The RPR is easily recognisable and will be understood by manufacturers and consumers on a national scale.
Why do we need it?
80% Of consumers are concerned about the impact plastic packaging has on the environment
79%Of consumers would like to choose packaging that does not harm the environment
60%Of people are confused about which type of plastic packaging is most harmful to the environment
Independent survey conducted by Populus April 2019
Current on pack symbols
Driven by demand
28 different marks currently exist showing whether or not packaging is recyclable.
ZERO marks exist to show the exact percentage of recycled content in packaging.
Motivated by morals
“For the first time ever in Britain, plastic has become a more important purchase driver than price”
– Good Business Sept 19
Login to Plastics Pledge
Enter the username or e-mail you used in your profile. A password reset link will be sent to you by email.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.